Email & Web Specialist, Network Engagement

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<p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><div><p><b>Location:</b> Remote - <i>Please note this job cannot be performed in California, New York City, Washington State. </i></p></div></div><div><p><b>Hiring Range<i>: </i></b>This position’s hiring range <span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">is anticipated to</span> be $61,000 to $65,000, depending on experience, plus great benefits!</p><p><b>Interviews will occur weekly until the position is filled.</b></p><p></p><div><div><p><b><span>Position Summary: </span></b><span><span>Implement email marketing strategy and manage website content for network partner engagement. Coordinate audience segmentation,<span> </span>implement dynamic</span><span><span> </span>email<span> </span></span><span>content</span><span><span> </span></span><span>and automation,</span><span><span> </span></span><span>track</span><span><span> </span>channel performance metrics, and collaborate cross-departmentally to<span> </span></span><span>optimize</span><span><span> </span>digital communications for B2B communications efforts in support of Best Friends'<span> </span></span></span><span><span> </span></span><br><span><span>no-kill mission</span><span>.</span></span><span> </span></p><p></p></div><div><p><b>Essential Duties and <span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">Responsibilities: </span></b><span> </span></p></div><div><ul><li><p><span><span>Treat people around you with Kindness and Compassion, build trust by<span> </span></span><span>demonstrating</span><span><span> </span>authenticity and following through on your commitments, prioritize your well-being like you do our mission, and work to build strong relationships with your colleagues by<span> </span></span><span>participating</span><span><span> </span>in communication loops to share and receive honest feedback. You are responsible and accountable for the culture you add to your team<span> </span></span><span>dynamic</span><span>.</span></span><span> </span></p></li><li><p><span><span>Develop an understanding of the Best Friends<span> </span></span><span>voice/</span><span>style guides and<span> </span></span><span>how they<span> </span></span><span>apply to</span><span><span> </span>communication</span><span>s to network partners and animal welfare industry audiences.</span></span><span> </span></p></li><li><p><span><span>Create<span> </span>highly segmented</span><span><span> </span>email communications and campaigns that maximize industry engagement, including recruitment efforts, Shelter Pet Data Alliance promotion, special event marketing, and content.</span></span><span> </span></p></li><li><p><span><span>Collaborate with network team to<span> </span>manage complex audience lists and think strategically about partner behavior tracking to plan and execute interactive solutions to partner engagement.</span></span><span> </span></p></li><li><p><span><span>Collaborate<span> </span>with the Digital Experience/CRM teams to<span> </span></span><span>maintain</span><span><span> </span></span><span>accurate</span><span><span> </span>audience data</span><span><span> </span>and improve<span> </span></span><span>audience tracking capabilities.</span></span><span> </span></p></li><li><p><span><span>Manage<span> </span>content on the</span><span><span> </span>network site,<span> </span></span><span>e</span><span>xecute</span><span><span> </span></span><span>network</span><span><span> </span>website UI/UX modifications</span><span><span> </span>in collaboration with the Digital Experience team</span><span>, address technical issues,</span><span><span> </span></span><span>and</span><span><span> </span>implement best practices</span><span>.</span></span><span> </span></p></li><li><p><span><span>Design and implement strategies<span> </span>using<span> </span></span><span>engagement<span> </span></span><span>metrics from digital platforms to deliver<span> </span></span><span>programs and resources to network partners</span><span><span> </span>and animal welfare industry audience</span><span>s</span><span>.</span></span><span> </span></p></li><li><p><span><span>Coordinate with the<span> </span>other<span> </span></span><span>department</span><span>s</span><span><span> </span>to<span> </span></span><span>maximi</span><span>ze B2B</span><span><span> </span>messaging and channels within other</span><span><span> </span>marketing</span><span><span> </span>efforts</span><span>.</span></span><span> </span></p></li><li><p><span><span>Responsible for<span> </span>identifying</span><span><span> </span>and tracking key<span> </span></span><span>site</span><span><span> </span>and channel metrics while integrating findings into a customized digital experience for partner engagement.</span></span><span> </span></p></li></ul></div></div><div><div><p><span> </span></p></div><div><p><b><span>Skills and Experience: </span></b><span> </span></p></div><div><ul><li><p><span><span>Strong interpersonal skills and proven success in a collaborative, team-oriented environment. </span></span><span> </span></p></li><li><p><span><span>Highly organized with proven attention to detail, excellent time<span> </span></span><span>management</span><span><span> </span>and critical thinking skills.</span></span><span> </span></p></li><li><p><span><span>Independent work ethic with the ability to take initiative and<span> </span>identify</span><span><span> </span>solutions to challenges</span><span>.  </span></span><span> </span></p></li><li><p><span><span>Experience with complex email marketing<span> </span></span><span>implementation</span><span>,</span><span><span> </span>such as</span><span><span> </span></span><span>detailed segmentation,<span> </span></span><span>dynamic<span> </span></span><span>content</span><span><span> </span>and automation<span> </span></span><span>required</span><span>.</span></span><span> </span></p></li><li><p><span><span>Experience with Mailchimp and HubSpot<span> </span>strongly<span> </span></span><span>preferred.</span></span></p></li><li><p><span><span>Talented marketing copywriter, particularly for email blasts, capable of closely following brand style and voice guidelines.</span></span><span> </span></p></li><li><p><span><span>Experience building new webpages and publishing content with Drupal website content management platforms<span> </span>required</span><span>.</span></span><span> </span></p></li><li><p><span><span>Experience<span> </span>working with an established design system in</span><span><span> </span></span><span>content<span> </span></span><span>management platforms<span> </span></span><span>and</span><span><span> </span></span><span>ability to follow</span><span><span> </span>UI/UX<span> </span></span><span>guidelines</span><span><span> </span></span><span>required</span><span>.</span></span><span> </span></p></li><li><p><span><span>Preference for experience in Drupal or similar systems.</span></span><span> </span></p></li><li><p><span><span>History of tracking and analyzing<span> </span>marketing related<span> </span></span><span>data to deliver actionable insights to relevant decision-makers.</span></span><span> </span></p></li><li><p><span><span>Demonstrated experience using remote work collaboration and communication tools like Office365, Asana,<span> </span>Airtable</span><span>, Teams, etc. </span></span><span> </span></p></li><li><p><span><span>Ability to work collaboratively both intra-departmentally and cross-divisionally.</span></span><span> </span></p></li><li><p><span><span>Bilingual in Spanish a plus.  </span></span><span> </span></p></li><li><p><span><span>Experience with animal shelters, animal rescues or municipal<span> </span>governments</span><span><span> </span></span><span>a plus.</span></span><span> </span></p></li><li><p><span><span>Experience with data entry and/or CRM and moderate to advanced Excel<span> </span>skills</span><span><span> </span>a plus.  </span></span><span> </span></p></li></ul><p></p><p><b>Physical Requirements: </b></p><ul><li><p>Perform daily strenuous activity including, but not limited to lifting up to 40 pounds, carrying, reaching, stooping, squatting, cleaning, and bending.</p></li><li><p>Drive a car or work at a for extended periods of time with repetitive typing, arm, and hand motion.</p></li><li><p>Daily hours and days of the week may vary according to the needs of the department schedule; position includes weekends, nights and holiday work.</p></li><li><p>Must have a valid driver's license for at least 3 years, ability to qualify to be added to Best Friends insurance.</p></li><li><p>Travel to conferences and in person meetings, not to exceed 20%.</p></li><li><p>Ability to travel up to 20%, including overnight stays, when needed.</p></li></ul><p></p></div></div></div><p><span><span><i>Thank you for your interest in pursuing a career at Best Friends Animal Society. Best Friends Animal Society is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or domestic partner status.</i></span></span></p><p><span><span> </span></span></p><p><span><span><i>Applicants for employment in the U.S. must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the U.S. by Best Friends Animal Society.</i></span></span></p>

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