Charity People is delighted to be supporting a charity in their recruitment of a Paid Search Freelancer. As the organisation's paid search specialist you will have responsibility for the relaunch and ownership of the paid search programme including Google Paid, Google Ad Grants Pro, Microsoft Ads, and Performance Max, as well as for leading CRO for donation landing pages.

About the Charity

They are an international wildlife conservation charity saving species; restoring habitats; and empowering communities in more than 40 countries worldwide. With over a century of impact, the organisation brings people together to protect nature and tackle the planet's most urgent environmental challenges.

Contract: Freelance, part time role working two days per week

Salary: £300 per day

Location: Role can be undertaken remotely or with time spent in the organisation's Cambridge HO

Closing date for applications: 9am on Friday 27th February

Interviews: Interviews will be held week commencing 9th March

Core responsibilities within the role will be:

• Audit historic accounts, structure, tracking and performance to determine which to reactivate, and what to rebuild or add
• Create a relaunch plan covering budgets, targeting, creative assets and measurement
• Rebuild and optimise campaigns across Google Search (paid and Grants Pro), PMAX and Microsoft Ads. Set and manage budgets, identify new opportunities, and run continuous A/B tests on ads, assets and landing pages
• Reactivate activity across all mediums and optimise them to deliver a substantial source of one-off donations, regular gifts and new donors
• Re-establish an always-on, profitable programme with clear reporting to the Marketing Manager and support the wider marketing campaigns with search and PMAX activity
• Own and lead on continuous CRO of donation and campaign landing pages - including prioritised test backlog, hypotheses, wireframes, copy, QA and implementation with designers and developers - to improve performance of paid and organic traffic
• Undertake AB and multivariate testing including running experiments on landing pages, CTAs and forms to improve conversion rates
• Assist with ensuring clean tracking across the digital marketing, including responsibility for query strings
• Monitor KPIs including bounce rate, time on site, conversion rate, and ROI using tools such as Google Analytics, GA4, and Hotjar
• Provide UX insights across heatmaps, session recordings, and user feedback to inform design and content changes
• Produce regular reporting and insights for the Marketing Manager

We'd love to hear from you if you're a Paid Search Freelancer, or broader digital marketing Freelancer with expertise in the following:

• Substantial hands-on management, optimisation and reporting across Google Ads (paid and Ad Grants) and Microsoft Ads including Search and PMAX
• Organic traffic SEO experience including keyword research, On-Page SEO (Optimise meta tags, headings, content structure, and internal linking) using search console and SEMrush
• Demonstrable experience in website conversion analysis and page optimisation for landing pages in a non-profit organisation
• Experience with conversion funnel analysis - identifying drop-off points and optimising user journeys across devices.
• Strong experience in GA4 and platform dashboards
• Familiarity with WordPress or similar tools
• Familiarity with Hotjar or similar tools
• Experience with Salesforce
• Experience with donation form UX in a fundraising context

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.