Meta Ads Designer & Content Creator Needed

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About us

Happity is the UK's best-loved marketplace for baby/toddler classes. Founded by two mums who both experienced loneliness and isolation after giving birth, we're on a mission to make sure no new parent feels alone. Thousands of parents a week search our site to find and book classes, build their 'village', and connect with others in their local community.

For providers, our SaaS platform powers bookings, class management, and marketing. Every day, providers use Happity to fill their classes, manage registers, and reduce the admin stress of being a small business owner trying to maintain a work-life balance while doing what they love.

How we grow

Meta is our biggest channel for growing providers (note we do not advertise to parents – our organic traffic creates enough demand on its own.)

- Providers register for free on our site Home - Happity for Providers

- Once approved, they log-in and list classes

- They upgrade to paid Membership to use the booking system and marketing features.

What we’re looking for:

We are looking for a creative partner to help us produce content for our Meta ads. This year we will spend more on advertising than we ever have in the past. We need to produce enough content to:

- Prevent creative fatigue

- Reach new audiences

- Test ideas

- Iterate and expand on successful concepts

The ideal partner will work with us collaboratively. We will provide the raw ingredients (hooks, customer pain points, and brand assets), and we want your team to bring the design expertise and platform-specific knowledge to turn those into high-converting ads.

Scope of Work (The 6-Week Cycle)

Each half-term, we will work together to produce one "Creative Batch" designed to beat our current performance benchmarks.

Part A: 3 New Concepts

Every 6 weeks, we will develop 3 distinct concepts.

Format Agnostic: We want the format to follow the idea. This could be a static image, a carousel, or an animated Reel/Story.

The Process: We provide the "starter ideas" (e.g., "The Fear of Missing Out angle" or "The 3-Step Process angle"). You develop the visual layout, headline styling, and pacing.

Resources Provided: You will have full access to our B-roll library, high-res brand assets, and a database of real customer testimonials.

Part B: 5 Performance Iterations

Performance creative is rarely perfect on day one. Within the 6-week cycle, we require the capacity for up to 5 iterations/amends. E.g.

- Re-wording a headline

- Changing a CTA

- Swapping out a background image

Deliverables & Specs

Primary Placements: Facebook/Instagram Feed (1:1 or 4:5) and Stories/Reels (9:16).

Output: High-quality exports optimized for Meta’s compression.

Organization: Final files must be named clearly (e.g., CONCEPT1_HOOK-A_9x16_DATE) for easy tracking in Ads Manager.

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