Remote Marketing Lead (HubSpot, Social, Video, Analytics)

Part-Time (25–30 hrs/week) | Long-Term | Independent Contractor | Pacific Time Overlap Required

About the Role

We are a law firm operating in Business Law and Equine / Equestrian Law and are hiring a Remote Marketing Lead to own our marketing strategy and full execution.

This is a hands-on ownership role. You will be the sole marketing lead, responsible for planning, execution, tracking, systems, and performance.

This role is intentionally scoped for focused, high-impact work, not 40-hour seat time.

This is not a VA, coordinator, or strategy-only role.

What You Will Own (Strategy + Execution)

You will personally execute all of the following:

Marketing Strategy & Planning

•Own firm-wide marketing strategy and execution alignment

• Work directly with the Owner (attorney) to establish goals, priorities, and success metrics

• Translate business objectives into campaigns, funnels, content, and tracking systems

• Continuously evaluate results and adjust execution based on performance data

Email Marketing (HubSpot)

• Create, draft, format, test, schedule, and send the firm’s monthly newsletter and marketing emails using HubSpot

• Maintain, clean, segment, and update HubSpot contact and email lists

• Ensure email compliance, deliverability, and data accuracy

• Track email campaign performance and incorporate results into ongoing execution

Social Media Content & Engagement

• Create and post social media content across firm platforms

• Monitor Facebook, Instagram, and LinkedIn comments regularly

• Respond to or escalate engagement as appropriate

• Use engagement insights to refine posting cadence and content direction

Video & YouTube Content

• Manage existing YouTube videos and deploy them in marketing to potential clients

• Edit videos recorded by the Owner

• Assist the Owner with video content planning and preparation

• Write scripts and turn recorded videos into reels

• Repurpose video content across email, social media, and campaign workflows

Campaigns & Promotions

• Plan and execute campaign-based marketing initiatives

• Coordinate messaging, assets, timelines, and execution

• Track campaign activity and performance from launch through follow-up

CRM, Contacts & Lead Management (HubSpot + Clio)

• Create and update contact records in HubSpot and Clio

• Manage and track leads in HubSpot and internal Google spreadsheets

• Update custom fields to track matter status accurately

• Update matter status in the firm’s CRM weekly

• Maintain confidential files, meeting notes, and contact information in compliance with firm policies

Reporting, Analytics & Manual Tracking

• Update and monitor the daily Google marketing tracking spreadsheet

• Track current ad campaigns using Google Analytics

• Track and analyze call data using CallRail

• Track and compile data from all marketing campaigns

• Complete and maintain the internal marketing “deep dive” spreadsheet

• Prepare and email a weekly Friday marketing summary to the Owner

Vendor Coordination, Process & Communication

• Correspond directly with marketing vendors as requested

• Track vendor deliverables and follow up on action items

• Translate vendor activity into internal reporting and documentation

• Document marketing processes and workflows

• Perform marketing research and maintain associated databases as needed

• Communicate directly with the Owner via Slack, email, and phone

• Track and enter time accurately for any matter-related work

Required Experience (Non-Negotiable)

Please do not apply unless you meet all of the following:

• Available 25–30 hours per week, long-term

• Independent contractor

• Daily overlap with U.S. Pacific Time

• Proven ownership of both marketing strategy and hands-on execution

• Direct, hands-on HubSpot experience (email campaigns, lists, tracking)

• Execution experience managing:

o Facebook business pages

o Instagram business pages

o LinkedIn company pages

o YouTube channels

• Comfortable with manual spreadsheet tracking and reporting

• Regular, real-world use of AI tools in daily marketing workflows

• Experience with law firms or regulated professional services

• Strong written English

• Comfortable working directly with attorney

This Role Is Not a Fit If:

• You are a VA, assistant, or coordinator

• You only support a strategist

• You delegate execution instead of performing it yourself

• You are seeking part-time “side work” with multiple clients

• You cannot maintain Pacific Time overlap

Compensation & Hours

• $18–$25/hour, depending on experience and execution strength

• 25–30 hours per week

• Long-term engagement for the right person

This role is scoped for focused ownership, not time padding.

How to Apply (Important)

Please include all of the following:

1. A brief summary of your hands-on marketing ownership experience

2. Specific examples of HubSpot campaigns you personally executed

3. Platforms you personally managed (not supervised)

4. How you use AI tools in real marketing workflows

5. Confirmation of:

o Availability for 25–30 hrs/week

o Pacific Time overlap

Generic or incomplete applications will not be reviewed.