[Remote] Senior Director, SEO and Content (Southwest Airlines)

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Note: The job is a remote job and is open to candidates in USA. Wpromote is looking for a Senior Director of SEO and Content to lead the Southwest Airlines account. This role will oversee a cross-functional team focused on enhancing organic discoverability and customer engagement through strategic SEO and content initiatives.


Responsibilities

  • Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
  • Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
  • Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
  • Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
  • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
  • Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders
  • Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
  • Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys
  • Managing fully-integrated digital campaigns utilizing cross-channel insights
  • Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
  • Leading cross-functional planning across key content activations
  • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
  • Identifying and capturing new organic growth opportunities
  • Launching robust content hubs in partnership with Content, Digital Experience and Brand teams
  • Developing an organic App Store Optimization strategy and ongoing testing matrix
  • Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners
  • Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities

Skills

  • 9-11 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
  • 3+ years agency experience in a client-facing role
  • Category experience within travel, loyalty, or large-scale consumer service industries is required
  • Working experience with Web Analytics and SEMRush or similar SEO platforms
  • Proven success managing large-scale, enterprise search and content transformation initiatives
  • Deep understanding of AI Search evolution and advanced organic analytics
  • Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
  • Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
  • Exceptional presentation and executive communication skills; confident advising senior client leadership
  • Advanced proficiency in forecasting, modeling, and performance storytelling

Benefits

  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!

Company Overview

  • Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.

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