[Remote] Writer, Omnichannel Content

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Note: The job is a remote job and is open to candidates in USA. The American Heart Association is dedicated to combating cardiovascular disease and ensuring a healthier future. They are seeking an Omnichannel Content Writer who will create engaging, persona-focused content across various campaigns and channels to support the organization's mission. This role requires collaboration with strategists and marketers to deliver a cohesive omnichannel experience.


Responsibilities

  • Create on-brand content for web, email, social media, paid media, landing pages, toolkits, scripts, and campaigns
  • Use audience insights to make messaging resonate and encourage engagement with our mission
  • Write with purpose and flexibility, shaping messaging for SEO, AI Overviews, featured snippets, voice search, and dynamic web content
  • Balance thought leadership, mission storytelling, fundraising, and program support in a way that feels authentic and inspiring
  • Ensure content works together across channels, creating a cohesive experience aligned with an omnichannel strategy
  • Partner with marketing leads, strategists, and stakeholders to develop integrated content across channels
  • Think beyond individual pieces, understanding how content connects across touchpoints to tell a bigger story
  • Apply structured content that adapts to different platforms while maintaining a cohesive omnichannel experience
  • Participate in content reviews, giving and receiving feedback to strengthen work and share knowledge
  • Self-edit carefully and proofread partner content
  • Use insights and feedback to improve content over time
  • Stay curious about trends in content, marketing, and audience behavior, and adapt your work to stay relevant

Skills

  • 3 years of writing in marketing, campaign, or digital communications experience
  • Portfolio demonstrates strong B2B and B2C content across channels
  • Knowledge of SEO, structured content, and writing for AI-influenced search
  • Comfort writing for dynamic, evolving digital platforms and understanding how content works together in an omnichannel strategy
  • Previous experience working within a brand system or content ecosystem
  • Previous experience contributing to integrated or multi-channel marketing strategies
  • 5 years of writing in marketing, campaign, or digital communications experience

Benefits

  • Medical, dental, vision, disability, and life insurance
  • Robust retirement program that includes an employer match and automatic contribution
  • Employee assistance program
  • Employee wellness program and telemedicine
  • Paid Time Off (PTO) at a minimum of 16 days per year
  • 12 paid holidays off each year
  • Tuition Assistance

Company Overview

  • The American Heart Association is the nation’s oldest and largest voluntary health organization. It was founded in 1924, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.heart.org.

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