Social Media Writer/Producer

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The Social Writer/Producer is a hands-on, multi-hyphenate creative responsible for ideating, capturing, editing, and delivering social-first content for Sony Pictures Television Studios' slate of series. Reporting to the Executive Director, Social Creative, this role sits at the intersection of storytelling, production, and platform fluency-translating scripted IP into culturally relevant, high-performing social content.



This individual is equal parts writer, producer, and editor: someone who can read a script and instantly spot social moments, pitch concepts with confidence, capture content on set with talent, and turn that material into polished, platform-native assets at speed. The ideal candidate has strong creative instincts, technical proficiency, and the ability to uphold brand voice in a demanding, fast-paced studio environment.



Responsibilities

• Read scripts, episode cuts, and creative materials to identify social-first storylines, moments, and opportunities that extend series narratives and build fandom.

• Concept, pitch, and execute social ideas that feel native to platforms while remaining authentic to each show's voice and tone.

• Capture high-quality, compelling social content on set, during press days, and at events, working directly with talent and creatives.

• Conduct on-camera interviews and talent interactions, asking smart, engaging questions that unlock personality, humor, and insight.

• Write, produce, shoot, and edit short-form video content optimized for TikTok, Instagram, YouTube, and emerging platforms.

• Translate Sony Pictures Television Studios' social brand voice into day-to-day content execution across multiple series.

• Deliver assets quickly and efficiently while maintaining a high creative and technical standard.

• Collaborate closely with the Executive Director, Social Creative and broader Creative Marketing teams to align content with series and studio strategy.

• Work alongside production, publicity, and franchise partners to ensure smooth on-set workflows and approvals.

• Track performance and engagement, using insights to refine creative approaches and inform future concepts.

• Support major campaigns, premieres, and cultural moments with reactive, timely social content.

• Maintain organized workflows, asset management, and versioning across multiple active shows.



Requirements

• 5–8 years of experience as a social writer, producer, or content creator in entertainment, streaming, digital media, or agency environments.

• Proven ability to concept, shoot, and edit short-form video content end-to-end.

• Strong writing skills with a clear understanding of voice, tone, and comedic or emotional timing.

• Hands-on experience capturing content on set and working directly with talent.

• Deep familiarity with social platforms, trends, formats, and audience behaviors.

• High level of proficiency in editing tools (e.g., Premiere Pro, Final Cut, After Effects, or equivalent).

• Ability to work quickly under pressure while juggling multiple projects and deadlines.

• Strong interpersonal skills and confidence working in live production environments.

• Collaborative mindset with the ability to take creative direction while contributing original ideas.

• Passion for television, pop culture, and social storytelling.

• Bachelor's degree in Film, Media, Communications, Advertising, or equivalent professional experience.



Ideal Traits (Not Required, but Valued)

• Comfortable being on camera or directing talent in unscripted moments.

• Strong instincts for meme culture, humor, and internet-native storytelling.

• Experience working across multiple series simultaneously.

• A creator mindset paired with studio-level professionalism and discretion. Reference: ECNJOBID-104-23-245-5 in the application

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